COMPANY: George P. Johnson Experiential Marketing
ROLE: Creative Director
CHALLENGE: GPJ partnered with Google Cloud to transform their bold brand vision—"a New Way to Cloud"—into a compelling global experience in a new location: Mandalay Bay in Las Vegas. Building on the momentum of Gemini's launch, we designed an immersive journey that invited attendees to explore Google Cloud's transformative potential and envision how emerging technologies could reshape both industry and society.
We crafted an integrated experience that wove together design, interactive elements, strategic messaging, and compelling content into a cohesive story—one that was exploratory, intellectually engaging, and unmistakably Google.
We crafted an integrated experience that wove together design, interactive elements, strategic messaging, and compelling content into a cohesive story—one that was exploratory, intellectually engaging, and unmistakably Google.
Together, with an amazing team, I brought the Partners', Analysts', and Press Summits to life.
Google Cloud Next '24, held in April, saw 30,000 attendees and showcased over 3,000 product advancements across Google Cloud and Workspace. A key highlight was the expansion of Google's global infrastructure with 42 regions and the introduction of Cloud Wide Area Network (Cloud WAN). Google Cloud's AI focus was also emphasized, with over 4 million developers using Gemini, Google's advanced AI model family. In Q4 2024, Google Cloud achieved a $48 billion annual run rate and a 30% year-over-year sales increase, with a $12 billion revenue.
Long hours, intense creative reviews, different substrates, and rounds and rounds of approvals, but being a member of this team was amazing. I had so much fun, met tons of new people, learned new things, and wouldn't trade this experience for anything. I definitely look forward to doing it all again in the future.
Here are some behind the scenes photos:
