Company: iCrossing New York  /  Role: Creative Direction
CHALLENGE: Build a “wow” itinerary planner that engages consumers and adds value to their experience while providing pre-arrival and incremental revenue opportunities throughout the Baha Mar campus.
INSIGHT: Baha Mar will be a luxe wonderland of experiences with endless possibilities.
CONCEPT: The itinerary planner will be immersive, intuitive and easy to use giving Baha Mar guests and prospective guests the opportunity to dream, plan, & book activities at Baha Mar before they even arrive in the New Riviera. 

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