COMPANY: iCrossing New York / Role: Creative Direction
CHALLENGE: Build a “wow” itinerary planner that engages consumers and adds value to their experience while providing pre-arrival and incremental revenue opportunities throughout the Baha Mar campus.
INSIGHT: Baha Mar will be a luxe wonderland of experiences with endless possibilities.
SOLUTION/CONCEPT: The itinerary planner will be immersive, intuitive, and easy to use giving Baha Mar guests and prospective guests the opportunity to dream, plan, & book activities at Baha Mar before they even arrive in the New Riviera.
CHALLENGE: Build a “wow” itinerary planner that engages consumers and adds value to their experience while providing pre-arrival and incremental revenue opportunities throughout the Baha Mar campus.
INSIGHT: Baha Mar will be a luxe wonderland of experiences with endless possibilities.
SOLUTION/CONCEPT: The itinerary planner will be immersive, intuitive, and easy to use giving Baha Mar guests and prospective guests the opportunity to dream, plan, & book activities at Baha Mar before they even arrive in the New Riviera.
